The Mississippi MC’s ambitious third album is split between his stage persona and private life—the first half opens with “Big K.R.I.T.”; the second, “Justin Scott.” Fittingly, K.R.I.T.’s Southern rap purism is at its most personal here: “Price of Fame” explores the disconnect between success and true happiness. But the mood lifts on trunk-rattlers like the T.I.-featuring “Big Bank” and space-funk slow-burner “Aux Cord,” an homage to soul legends from Parliament to B.B. King.