Throughout his career, Farruko has always found a way to stay ahead of the curve. That musical creativity and intuitive savvy continually kept the Puerto Rican artist in prominence and in good company as Latin music continued to grow beyond borders and towards global pop ubiquity. After making prescient chart history in the US with the breakthrough trap en español single “Krippy Kush” off his 2017 album TrapXficante, he pivoted towards a Latin reggae sound on the subsequent Gangalee. That 2019 full-length earned him further ubiquity as its breezy single “Calma (Remix)” became an even bigger hit. In 2021, however, he outdid himself once more, shifting successfully to new terrain with the guaracha-infused electronic dance smash “Pepas.” With that sensational and compellingly catchy track still booming out of speakers all over the world, Farruko unveils La 167. Its title a nod to his homeland, the supersized project explores and augments a variety of styles. Those happily caught in the clubby rapture of “Pepas” will find similar vibes in “Embalao,” “El Incomprendido,” and the Jay Wheeler team-up “GPS.” He’s as proficient a reggaetonero as ever on “F*LOVE” and the retro “Baya.” Indeed, songs like “La Tóxica” outwardly celebrate the hedonistic freedoms found in perreo, further adding to the empowering party atmosphere he’s cultivating. His hip-hop bona fides also remain intact, evident on the Luar La L-featuring “Guerrero” and the refurbished throwback “Lambo.” Leaning into the softer side of his ever-broadening pop appeal, he reunites with “Calma” cohort Pedro Capó on the tropically tinged ballad “Jíbaro” and makes mellow dancehall magic with Mavado on “W.F.M.”