Madrid-based singer Paula Cendejas began by uploading covers online before transitioning into her own brand of Latino dance music. Cendejas first appeared after uploading her version of Luis Fonsi and Daddy Yankee's "Despacito" in 2017. Within two years she had begun to make originals, including the release of "Sal de Mi Cabeza" and "Otro Lugar" in 2019. Many more tracks followed, leading up to her debut EP, Contragolpe, in 2021.